Social Media

‘Two-thirds of Facebook users visit a local business Page weekly’

‘Value not Vanity!’

It’s important to know that it’s not all about the number of followers you have – it’s about the value of those followers to your business. A lower number of followers that are your customers, who engage with your posts and products, are far more important than thousands of non-prospects.

Do I need to be on Facebook, Instagram, Twitter and all the others?

No. You should be where your customers are. There is no benefit having 5 social media profiles if you don’t have the time to nurture them. A profile left unused can give your customers the wrong impression, so choose wisely.

Be where your customers are…

It’s important to understand your customer base and what social media platforms they use.

For Example: Statistics show that the average age of Instagram users are 25-34, so if your customer base is primarily people in their 40’s this may not be the best place for you.

Social Media & SEO

Social media is not a direct search engine ranking factor - however there is a strong correlation between the two.

Google is configured to ensure integrity within its search results. By having a range of active online profiles, you are digitally representing your business as legitimate.

Like Google, social media also acts as a search engine - so anyone looking for your business on these platforms won’t find you if you’re not there.

Your social media profile will naturally rank in search results adding another string to your bow.

Social Media & SEO

Social media is not a direct search engine ranking factor - there is a strong correlation between the two.

Google is configured to ensure integrity within its search results. By having a range of active online profiles, you are digitally representing your business as legitimate.

Like Google, social media also acts as a search engine - so anyone looking for your business on these platforms won’t find you if you’re not there.

Your social media profile will naturally rank in search results adding another string to your bow.

Search Engine Optimisation

Google My Business

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